Doing a competitive analysis is crucial for any company, but especially startups looking to differentiate themselves. Here's an inside look at how one company put together a competitive overview to deeply understand their market positioning. Choose the Right Competitors Don't try to analyze every potential competitor in your broad market. Focus on the top 3-5 competitors that are top of mind for your target customers. These could be industry leaders, companies targeting the same niche, or ones your customers frequently compare you to.
How to do Competitive Analysis for Startups
How to do Competitive Analysis for Startups
How to do Competitive Analysis for Startups
Doing a competitive analysis is crucial for any company, but especially startups looking to differentiate themselves. Here's an inside look at how one company put together a competitive overview to deeply understand their market positioning. Choose the Right Competitors Don't try to analyze every potential competitor in your broad market. Focus on the top 3-5 competitors that are top of mind for your target customers. These could be industry leaders, companies targeting the same niche, or ones your customers frequently compare you to.